Issues in Public Relations – Crisis Management
What crisis? It’s just publicity. Ryanair’s advertising and public statements are often deliberately controversial in order to generate additional free publicity for the airline. In the past CEO,...
View ArticleIssues in Public Relations – Crisis PR
Why Nike have kept hold of their trump card “Iconic figures from the world of sport or entertainment attract the kind of devotion once reserved for saints or prophets. Celebrities such as Tiger Woods,...
View ArticleIssues in Public Relations – Ethics
Q. Can PR ever be ethical? A. That depends on who you ask. I believe the answer is yes. The majority of practitioners go about their business in an ethical manner, however, a minority will always...
View ArticleIssues in Public Relations – Social Media – Building an online community
There are almost seventy million people in the world who call themselves Irish or are of Irish heritage. The cycle of emigration, which is deep set in the nation’s psyche, has taken hold once more....
View ArticleIssues in Public Relations – Political PR
Political PR has undermined public trust in politicians and is the single biggest threat to our democratic health. “He who wants to persuade should put his trust not in the right argument, but in the...
View ArticleIssues in Public Relations – Women in PR
Women in PR and the power of the old boys club I attended a debate the other week, looking at the role of women in Public Relations. The statement put to the panel was “Women will always work in PR but...
View ArticleIssues in Public Relations – Working with NGOs
NGO helping to shine a better light on the often controversial sports giant, Nike. “Investors, customers and other stakeholders want companies to address social and environmental concerns....
View ArticleIssues in Public Relations – The power of PR
The power of PR – The Individual Max Clifford has helped to derail a Government, he acts as a protective barrier between front-page headlines and his high profile clients, and on countless occasions he...
View ArticleIssues in Public Relations – Who should we listen to?
Writing in his blog post, social media expert Seth Godin struggles to understand why everyone has not yet turned social. “How can you squander even one more day not taking advantage of the greatest...
View ArticleIssues in Public Relations – The Declining Influence of Traditional Media
“The media’s power is frail. Without the people’s support, it can be shut off with the ease of turning a light switch,” (Corazon Aquino, 2001). Is this to be the case for Traditional Media channels?...
View Article
More Pages to Explore .....